Parlour W12


Since 2016 we have ran our Icelandic style soft serve shop on Goldhawk Road, Shepherds bush. Bears Ice Cream Company is a family run ice cream company. The Soft Serve Shop is inspired by the traditional Icelandic ice cream store. There you can enjoy high quality, all natural soft serve ice cream in thousands of different ways. Different ingredients can be dipped, rolled or smashed into a milk base ice cream, allowing you to create endless combinations of flavours and textures. Let your creativity lead the way and we will make you a flavour bomb that is hard to forget!

You can find us at:
244 Goldhawk Road
W12 9PE
[View in Google Maps]

Opening Times:

Monday - Sunday: 1pm - 8pm 

Contact us:

Menu Examples:


Icelandic ice cream shops are completely different from the typical Gelateria or Sundae shops you will find in London. The focus has always been on very high quality soft serve ice cream and serving it in interesting ways letting the customer tailor their flavours or go for something straight from the menu.  At Bears, chef and owner Philip Harrison works to develop a special ice cream experience for every age.